Creating A Successful Black Friday Campaign
Black Friday is not only the biggest shopping day of the year, but it also kicks off of the holiday shopping season. Creating a successful Black Friday campaign is an important part of advertising during the holidays for both retailers and marketers - a perfect opportunity to finish off the last quarter with a big sales boost.
Principles of UX Design and Web Design
Developing an efficient website can be tricky. It is not enough to look beautiful, it must also function well. For our overhaul of the Mango’s Tropical Cafe website, we made sure to design a site that was effective on desktop and mobile, user-friendly, and efficient without sacrificing the thrill of being at Mango’s.
How to Overcome Creative Blocks
The ultimate nightmare of creatives, creative blocks can get the best of us and can be a frustrating affair. Unfortunately in our industry, these blocks can come at the worst of times. In a world of looming deadlines and demanding clients, we must overcome these obstacles quickly or suffer the consequences.
How do I push through these mental blocks? I combat them with a few tricks up my sleeve.
Engaging Your Audience Through Immersive Campaigns
Advertising has made a substantial switch from print media to digital consumption in the last 25 years, allowing for new forms of marketing to emerge. One good example of this is experiential marketing. This technique is used to promote overall brand awareness through experiences and real time engagement. By reaching out to the consumer before the purchase event, consumers are exposed to a brand in a more organic nature.
How to Advertise for the World Cup
Every year, more Americans become supporters of the beautiful game and the growth is evident. In the last 5 years, Major League Soccer (MLS) has seen 5 new expansion teams and 2 more are in the works for 2020. During the 2014 World Cup, over 26.5 million Americans tuned in for the final, an increase of 10% when compared to the 2010 World Cup final.
How to Create Great Logos
Over the years, I have been asked to make many brandmarks for clients. Some good. Some bad. But through every edit, I have picked up some tips and tricks on what makes a good logo.
7 Ways to Creatively Present Your Resume
Millennials and job seekers alike need to present their work experience in more creative ways. Here are a few examples of unique resumes that may help you land the job.
