Creating A Successful Black Friday Campaign
Black Friday is not only the biggest shopping day of the year, but it also kicks off of the holiday shopping season. Creating a successful Black Friday campaign is an important part of advertising during the holidays for both retailers and marketers - a perfect opportunity to finish off the last quarter with a big sales boost.
Principles of UX Design and Web Design
Developing an efficient website can be tricky. It is not enough to look beautiful, it must also function well. For our overhaul of the Mango’s Tropical Cafe website, we made sure to design a site that was effective on desktop and mobile, user-friendly, and efficient without sacrificing the thrill of being at Mango’s.
Cricut Crafting Do's and Dont's
Last January, I got a Cricut Explore Air to help out with a lot of my wedding DIY and have grown an appreciation for crafting and working with my hands. At work I spend all day on the computer so the ability to create something that is more tangible is very satisfying.In just 10 months, I have worked a lot with my Cricut Maker and wanted to share some of the DOs and DONTs I have learned along the way.
How to Overcome Creative Blocks
The ultimate nightmare of creatives, creative blocks can get the best of us and can be a frustrating affair. Unfortunately in our industry, these blocks can come at the worst of times. In a world of looming deadlines and demanding clients, we must overcome these obstacles quickly or suffer the consequences.
How do I push through these mental blocks? I combat them with a few tricks up my sleeve.
Engaging Your Audience Through Immersive Campaigns
Advertising has made a substantial switch from print media to digital consumption in the last 25 years, allowing for new forms of marketing to emerge. One good example of this is experiential marketing. This technique is used to promote overall brand awareness through experiences and real time engagement. By reaching out to the consumer before the purchase event, consumers are exposed to a brand in a more organic nature.
How to Be Green on a Budget
A couple months ago, I was mindlessly scrolling through Facebook and stumbled onto an interesting video. In this video, a woman was challenged to live 30 days with zero waste. The point of the video? To demonstrate how hard it is for an individual to go an entire month without creating trash. So I started wondering how hard is it to be green on a budget?
How to Advertise for the World Cup
Every year, more Americans become supporters of the beautiful game and the growth is evident. In the last 5 years, Major League Soccer (MLS) has seen 5 new expansion teams and 2 more are in the works for 2020. During the 2014 World Cup, over 26.5 million Americans tuned in for the final, an increase of 10% when compared to the 2010 World Cup final.
How to Create Great Logos
Over the years, I have been asked to make many brandmarks for clients. Some good. Some bad. But through every edit, I have picked up some tips and tricks on what makes a good logo.
Wanda Raimundi-Ortiz
Despite traditional training in painting and drawing, Raimundi-Ortiz is best known for her performance and interactive art. As an award-winning interdisciplinary artist, she has created works through means of video, installation, spoken word, and performance art.
Matthew Cornell
Well known for his hyperrealistic landscape paintings, Cornell uses his art as a medium for self-exploration. Seeking to connect his origin story to a place, Cornell has explored the idea of home through his show.
The Importance of Writing a Great Cover Letter
A cover letter gives you the opportunity for your future employer to get to know you, not only on a professional level, but also on a personal level. A perfectly crafted letter can show more about you than you think.
Miami’s Career Landscape: Education
With over 3 million teachers hired this past Fall, the public school sector spends around $634 billion per year on education. Yet the industry has seen a shortage in the work force.
Creative Ways to Make Employees Happy
The old adage goes, 'money doesn't buy happiness'-but does it buy your employee's happiness? Traditionally employers use an annual rise to keep their workers happy. However, as we move into the post-crisis economy, many companies are moving away from this trend and seeking new-and cheaper-ways to make their staff feel appreciated.
Orlando’s Career Landscape: Hospitality
Orlando is one of the world's top tourist destinations, with over 60 million visitors seen each year. Home to world-famous theme parks, celebrated attractions, and renowned convention facilities, we have become a tourist hot spot. In just the first three months of the year, Florida has seen an increase of 4.8 percent in tourism with over 30 million passing through our state.
Fun in the Sun Jobs
Want to work on your tan and get paid too? Here is a list of jobs in which you can enjoy our beautiful Miami weather while doing something that you love.