Mersive Technologies | Project Leader and UX Designer | 2022
Revamping Mersive's Homepage for Improved User Experience and Future-Proof Scalability
Mersive Technologies recognized the need to revamp its online presence to enhance user experience, improve navigation, and ensure future scalability. The project was spearheaded by Ciara who brought a visionary approach to the digital transformation of the homepage.
Challenge
The main challenges faced by Mersive included an outdated homepage design that failed to engage users effectively, a navigation system that complicated the user journey, and a lack of flexible content modules that could adapt to the company's evolving digital content strategy.
Objectives
Enhance the overall aesthetic and user experience of the homepage.
Simplify the navigation to ensure users could easily find what they were looking for.
Develop customizable modules that the digital team could repurpose for future content needs without requiring extensive development resources.
Approach
Ciara adopted a comprehensive approach to tackle the project, which included:
User Research and Analysis: Conducting user research to understand the needs and behaviors of the target audience. This involved analyzing user interaction data with the existing homepage and gathering feedback through surveys and interviews.
Collaborative Ideation: Leading a series of workshops with stakeholders from various departments, including the digital team, marketing, and product development, to brainstorm and define the new homepage layout and navigation structure.
Prototype Development: Overseeing the creation of prototypes for the new homepage design, including a restructured navigation system and customizable modules. These prototypes were tested with users to gather feedback and refine the design.
Customizable Module Development: Working closely with the development team to create a set of flexible and customizable content modules. These modules were designed to be easily adjusted and repurposed by the digital team, ensuring long-term scalability and adaptability.
Implementation and Testing: Guiding the development and implementation of the new homepage design, ensuring it was responsive and optimized for various devices and browsers. Rigorous testing was conducted to ensure a seamless user experience.
Results
The homepage redesign project led by Ciara resulted in significant improvements including:
A 23% increase in user engagement on the homepage, as measured by time spent on the page and interaction with content modules.
A 18% reduction in bounce rate, indicating that users were finding the content they needed more easily.
Positive feedback from users, who praised the improved navigation and modern aesthetic of the homepage.
The digital team's ability to rapidly deploy new content and campaigns using the customizable modules, reducing the time-to-market for new initiatives.
Conclusion
The homepage redesign project not only transformed the digital face of Mersive but also established a solid foundation for future digital innovation. Under the leadership of Ciara, the project demonstrated the power of user-centered design, collaborative ideation, and flexible technology solutions in creating a digital experience that meets the evolving needs of users and the business.
