A Visual Storyteller Emerges

Ciara began her journey at Mersive Technologies in February 2020 as a Graphic Designer. From the outset, she demonstrated an innate ability to weave visual storytelling with user experience, producing content that was not just visually appealing but also user-centric. Her efforts in redesigning product packaging stand out, marrying customer experience (CX) with sustainability—resulting in a 33% reduction in paper usage without compromising customer satisfaction. This period was marked by her exceptional creativity, meticulous attention to detail, and an unwavering commitment to user-focused design.

Evolving Into a Creative Force

Transitioning to the role of Creative Production Manager in April 2021, Ciara took on greater responsibilities, steering project management workflows and driving marketing initiatives across various media. Her strategic curation and management of the Digital Asset Management (DAM) platform showcased her knack for leveraging insights to optimize resource allocation and calculate return on investment (ROI) on creative assets, a theme that remained central throughout her tenure. Notably the implementation of a new design system enhanced email generation efficiency, slashing costs by an impressive 83%.

Refreshing the Homepage and Redefining Trade Shows

In 2022, Ciara embarked on a significant project to refresh Mersive Technologies' homepage. This refresh was not just about aesthetic enhancement but was strategically aligned with the company's goals to improve user engagement and lead conversion. By prioritizing usability and incorporating dynamic, user-centric design elements, the homepage refresh served as a digital front door that effectively communicated Mersive's value proposition and innovations.

The pinnacle of her design achievements in 2023 was the conceptualization and execution of a trade show booth design. This project was characterized by interactive experiences that not only captivated attendees but also seamlessly integrated with Mersive's brand identity, thereby setting a new benchmark for trade show engagement and lead generation.

Culminating as a Creative Leader

April 2022 marked the beginning of Ciara's tenure as Senior Manager, Creative, a role in which she blossomed into a visionary leader. Her design leadership was instrumental in crafting new experiences across the business landscape, from lead generation and customer retention to enhancing user experience for new features and product releases. Under her guidance, cross-functional teams flourished, benefiting from new communication and needs assessment processes that boosted collaboration and productivity.

A testament to her leadership was her mentorship of emerging designers. Ciara nurtured their development in UX principles and design thinking, significantly elevating the design team's expertise and innovation capacity. Her collaboration with the Product Team in Figma was pivotal, resulting in engaging product and web designs that prioritized usability and user experience.

The Legacy and Beyond

Ciara's journey at Mersive Technologies is a beacon of creative leadership, innovation, and a user-centric design philosophy. Her contributions have not only elevated the company's design capabilities but have also laid a solid foundation for future innovation.