Mersive Technologies | Art Director | 2023
Designing Large Scale Creative for an International Conference
Mersive Technologies aimed to elevate its market visibility and engagement at the Integrated Systems Europe (ISE) 2023 Tradeshow. Ciara spearheaded the development of a trade show booth that was both innovative and engaging, intending to distinguish Mersive from its competitors and captivate the event's attendees.
Challenge
The challenge was formidable: design a trade show booth that not only drew attention amidst a sea of competitors but also conveyed the value and uniqueness of Mersive Technologies' solutions. The booth had to be engaging, informative, and memorable to encourage attendees to explore the products and services on offer deeply.
Objectives
Boost booth traffic by 20% over the previous year.
Generate at least 300 qualified leads during the event.
Strengthen brand recognition with a standout booth design.
Drive meaningful interactions with interactive demos and expert staff.
Highlight new products and technologies to an international audience, underscoring Mersive's commitment to innovation.
Approach
Ciara's strategy to achieve these goals included:
Design Innovation: Implementing an open-concept booth adorned with dynamic displays and interactive stations to promote hands-on experiences, all facilitated by expertly trained staff.
Expert Training: Preparing the team to engage effectively with visitors, ensuring that each interaction was both informative and memorable.
Marketing Campaign: Conducting a targeted pre-event marketing campaign through various channels to build anticipation and drive visitor traffic to the booth.
Results
Booth Traffic: Achieved a 25% increase in traffic, with over 2,000 attendees visiting the booth.
Lead Generation: Surpassed the lead generation goal by generating 350 qualified leads.
Brand Recognition: A notable improvement in brand recognition among event attendees, as indicated by post-event feedback.
Engagement Quality: Conducted over 400 interactive demo sessions, with visitors engaging for an average of 10 minutes.
Industry Recognition: The booth design and innovative approach garnered positive attention, contributing to enhanced industry standing.
Conclusion
The Mersive Technologies trade show booth at ISE 2023, led by Ciara, demonstrated that strategic planning, innovative design, and effective engagement tactics could significantly impact a competitive event landscape. Achieving and surpassing set objectives, the project served as a testament to the power of innovation and targeted marketing in enhancing company visibility and engagement at major industry events.
